Some of our most powerful advocacy tools are stories. Stories allow us to share information, events, and feelings in a way that brings together our common humanity, sharing experiences helps to give people a better understanding, greater perspective. One of the best ways to do this is by reaching out to your local media. The media is one of the best ways to garner attention for a cause and often times all it takes is a phone call or quick letter. You can play an important role in raising awareness by contacting television, radio, newspaper, online reporters or even bloggers with information about Epidermolysis Bullosa, a family that you may be advocating for or even your event.
There are multiple ways in which you can use the media to help raise awareness and garner support. Several of these are:
Letter to the Editor
You can find detailed information and tips in the APHA Media Guide